SHOP: BCBG
I was really surprised to hear that BCBG asked for Chapter 11 bankruptcy protection back in 2017. It didn't seem possible to me — it was loved by customers and editors alike.
Of course, making a killer party dress isn't proof of a good underlying business. Especially when retail competition is growing ever more cutthroat with new players who don't need brick and mortar stores.
Fortunately BCBG's bankruptcy plan worked: the company shed debt and gained capital by cutting staff and stores, finding a new owner, and striking a licensing deal. The new BCBG also pushed the founding family aside, so it's BCBG Max Azria in name only. All the drama aside, it seems lighter on the balance books and confident as ever.